Within the wake of yesterday’s information that Canva had acquired Affinity/Serif many within the GFS viewers have been rightly involved that Canva have been going to make Affinity subscription primarily based software program. Fortunately, the mixed groups simply emailed out the next pledge to a number of Affinity prospects (however oddly, not everybody):
The Affinity And Canva Pledge. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
As we step into our shared future, we’re committing to 4 pledges that we’re excited to share with the present and future Affinity neighborhood.
Earlier this week we shared the information that Affinity had been acquired by Canva. Because the mud settles on the announcement, we wished to say extra about our future and our dedication to the Affinity neighborhood.
Since our inception, each of our firms have shared the identical mission and imaginative and prescient. We have been each based with the assumption that design shouldn’t be restricted to those that can afford advanced software program. Our objective has been to make the very best high quality design instruments obtainable to the biggest variety of individuals with honest, clear and reasonably priced pricing at our core. By becoming a member of forces, we’re wanting ahead to accelerating this shared imaginative and prescient.
Above all, collectively, we’re dedicated to persevering with and amplifying Affinity’s place because the highest-quality professional-grade design suite in the marketplace, whereas persevering with to empower thousands and thousands of designers to unlock their creativity and obtain their targets.
1. We’re dedicated to honest, clear and reasonably priced pricing, together with the perpetual licenses which have made Affinity particular.
We share a dedication to creating design fairer and extra accessible. For Canva, this has meant making our core product obtainable totally free to thousands and thousands of individuals throughout the globe, and for Affinity, this has meant a reasonably priced perpetual license mannequin. We all know this mannequin has been a key a part of the Affinity providing and we’re dedicated to proceed to supply perpetual licenses sooner or later.
If we do supply a subscription, it is going to solely ever be as an possibility alongside the perpetual mannequin, for individuals who choose it. This suits with enabling Canva customers to start out adopting Affinity. It might additionally permit us to supply Affinity customers a approach to scale their workflows utilizing Canva as a platform to share and collaborate on their Affinity property, in the event that they select to.
2. We’ll double down on increasing Affinity’s merchandise by way of continued funding in Affinity as a standalone product suite.
We consider Affinity is the highest-quality professional-grade design suite in the marketplace. It’s non-destructive, tremendous quick, and straightforward to make use of. As such, we wish to reassure you that it isn’t going wherever.
Actually, we’re dedicated to utilizing our shared sources to proceed increasing Affinity’s merchandise by way of additional funding in Affinity as a standalone product suite. We’re wanting ahead to accelerating the rollout of extremely requested options corresponding to variable font assist, mix and width instruments, auto object choice, multi-page spreads, ePub export and rather more.
These additions will additional cement Affinity as one of the best superior design suite in the marketplace and might be launched over the approaching 12 months as free updates to V2.
3. We’ll present Affinity free for faculties & NFPs.
Canva, which has pledged 30% of its worth as an organization in direction of doing good on this planet by way of its two-step plan, presents premium plans for gratis to varsities and NFPs all around the world. Greater than 60 million college students and lecturers, plus 600,000 charities and registered nonprofits, profit from this every month.
We’re excited to increase this programme to incorporate free entry for faculties and nonprofits to Designer, Picture and Writer. These professional-grade instruments will add huge worth to this free providing, serving to thousands and thousands of scholars to grasp the craft of design, and empowering mission pushed organisations to amplify their voices and maximize their affect.
We’ll share extra particulars on this within the coming months, together with what it means for our schooling and NFP prospects that already use Affinity.
4. We’re dedicated to listening and being led by the design neighborhood at each step on this journey.
Affinity and Canva have been each based on the idea that their respective communities – of professional and non-expert designers – deserved higher. The instruments obtainable have been overly advanced, overly priced, or each. We all know designers deserve higher. They deserve the very best high quality instruments to serve their wants and so they need to be handled pretty.
We additionally consider the design neighborhood additionally is aware of greatest what it wants. As such, we’re dedicated to shaping our merchandise primarily based in your concepts, your suggestions and your wants. To kick issues off, we’d like to be taught extra about what you’d prefer to see as we embark on this subsequent chapter of our journey. What would you prefer to see in Affinity? What options have you ever been dreaming of? What would you’re keen on to realize? We’d like to hear from you right here.
Thanks to everybody who has been an integral a part of the journey up to now. We’re excited for the long run and may’t wait to see what we are able to construct collectively. With gratitude and pleasure,
The Affinity and Canva Groups
You’ll be able to be taught extra about Canva shopping for Affinity and the pledge for Affinity customers going ahead within the video under.
